Most IBs think the problem is getting IBs. It's getting them and keeping them. Here is the whole path, step by step, so you can find the leak in your own numbers.
Why is getting more IBs not the real problem?
A lead who messages you and waits is not an IB yet. A trader who registers under your link and never funds is not worth anything yet. An IB who signs up and goes silent in week two is a leak in the bucket you keep pouring into.
So think in five steps: find, reach out, reply, onboard, keep. Skip one and every other step gets more expensive. The number to watch is your registration-to-fund rate, which Track360 lists as a core IB KPI. If it is low, more outreach just means more people dropping out later.
Source: Track360, Forex IB performance KPIs
A weekly scorecard keeps you honest. Write down five numbers every Monday:
- DMs sent and replies received
- How long replies took you, roughly
- Registrations under your link
- Funded accounts
- IBs still active 30 days after sign-up
After a month the weakest number tells you where to spend your next hour.
How do you find sub-IBs and traders worth messaging?
Start where your future IBs already spend time. Look for people who already have a small audience and already talk about trading. Quality beats volume: one active person with a group of followers is worth more than fifty dormant profiles.
- Runs or posts in a trading community, signal group or education page
- Active in the last week, not a dead account
- Talks to an audience, not just a private feed
- Lives somewhere your broker accepts clients
- Does not promise returns (they are a compliance risk to you)
Keep a simple list with name, handle, what you noticed and the date you messaged. We cover the search side in how to find IB leads on Instagram without scrolling for hours.
When you do reach someone, show them why you are worth hearing. IBs and traders get plenty of messages from people who want something. A line about what you actually do for the people under you, such as helping with sign-up and answering questions fast, is a better opener than any claim about earnings.
How often should you reach out to potential IBs?
A little every day beats a burst once a week. Outreach that runs two or three days and then stops for a busy week leaves your pipeline with gaps you only feel a month later. Keeping outreach going 7 days a week is mostly a systems problem, not a motivation problem.
Keep it personal and paced. Write to one person, mention something real from their profile and ask one easy question. Leave your link out of the first message. Pasting the same text to hundreds of strangers gets accounts restricted and your name remembered for the wrong reasons. Our guide on DMing traders on Instagram without getting restricted covers pacing in detail.
Mind what you say, too. On 20 February 2026 the FCA announced that seven influencers pleaded guilty to unauthorised financial promotions and were fined between £600 and £3,750 plus costs. Read what IBs can and can't say in their marketing before you write your opener.
Source: FCA press release, influencers fined for issuing unauthorised financial promotions
What are slow replies costing your network?
Put in your daily leads, the days a week you work them, how many join and how long an IB stays. You get a pounds-per-day figure in 20 seconds.
Run my numbersHow fast do you need to reply when someone answers?
Faster than feels necessary. In Harvard Business Review's study of online sales leads, firms that contacted leads within an hour were far more likely to qualify them than firms that waited longer. The widely cited finding from this study is that the fast group was about seven times more likely to qualify the lead.
That study looked at web enquiries, not Instagram DMs. But the pattern is easy to recognise in your own inbox: the person who replied to you is interested now, and the interest fades.
Messaging platforms add a clock. Under Meta's rules, when someone messages a business or taps a button, a 24-hour window opens for replies, and promotional messages are allowed inside it. Outside it you are limited to certain non-promotional message types. Late replies are not just slow, they can be restricted. See why slow DM replies cost you sign-ups.
Sources: HBR, The Short Life of Online Sales Leads (2011) and Meta, sending messages
How do you onboard a trader so they actually fund?
Registration is the middle of the journey, not the end. Traders stall at identity verification, use the wrong link, get no follow-up or simply have no reason to act today. Work through this list for every new sign-up:
- Send one link, and test it on a phone before you share it
- Tell them what verification asks for before they start
- Message again if they register but do not verify
- Explain the risks honestly before any first deposit
- Never tell them what or when to trade
The long version is in why traders sign up but never deposit and how to onboard new traders without doing it by hand.
How do you keep IBs after month one?
Expect a messy first week and some rough early results. ESMA's 2018 review found that 74–89% of retail CFD accounts typically lose money. When the traders under your IBs hit that, your IBs feel it, and the ones who hear nothing from you are the ones who leave.
You are not there to coach anyone's trades. You are there to make the first 30 days clear: a first task, a person who answers, regular check-ins and honest expectations. The plan is in why your IBs quit after month one.
Source: ESMA, 2018
Should you do it yourself, hire a setter or use AI?
Doing it yourself works until your own hours run out. A human setter adds judgment but also training, management and time zones. An AI setter adds speed and 24/7 cover but needs guard rails. We compare all three honestly in AI setter vs human setter vs doing it yourself.
Onyxlot is our done-for-you version for IB and signal-group owners: personal, paced Instagram outreach every day (50+ DMs a day) plus an AI setter in your own voice that replies in under 10 seconds, around the clock, and walks each new trader through your sign-up link, verification and first deposit. Anything it cannot answer goes to you on Telegram, and you can read or take over any chat.
Tom, a UK IB with 3 accounts, now brings in 20–40 new IBs a month, gets about 19 hours a week back (roughly 9 prospecting and 10 onboarding) and runs outreach 7 days a week instead of 2–3. Before, he replied hours late and leads went cold and joined someone else.
Where does your pipeline leak between DM and first deposit?
On a short call we look at your outreach, reply times and sign-up to deposit drop-off, and show you what a done-for-you setup would change.
Book a callRun my numbers firstOnyxlot is a marketing and onboarding service, not a broker, and gives no financial advice. Trading CFDs and forex carries a high risk of losing money. See our disclaimer.